Students Perceptions of the Concept of Halal Tourism at Bira White Sand Beach

Dr. Adi Sumandiyar, S.Sos., M.Si., dkk. · 2025

Abstrak

This research explores students' perceptions of halaltourism at Pasir Putih Bira Beach, Bulukumba Regency, and their potential in promoting halaltourism based on local culture. The research uses a qualitative approach with a case study design. The informants were 50 high school students in classes XI and XII, selected based on religiosity, domicile near tourist areas, and travel experience. Data collection techniques include in-depth interviews, participant observation, and documentation. The research results show that most students have a normative understanding of halaltourism, such as the importance of worship facilities, halalfood, and restrictions on interactions between genders. However, gaps were found between this understanding and the reality on the ground, including the lack of halalfacilities and tourist behavior that was not in line with religious values. Students experience a dilemma between maintaining religious values and the reality of modern tourism. The research conclusion shows that students have the potential to become halaltourism promotion agents by integrating local cultural values such as politeness and respect for guests. This research recommends educating the younger generation and promoting halaltourism based on local wisdom to create inclusive and competitive destinations.